Elementary School Requirements and Qualifications

Becoming a teacher requires compassion, dedication, hard work and a lot of patience. If you want to teach in an elementary school, there are a few basic teacher qualifications that you will have to achieve. Education In order to teach in an elementary school classroom, prospective teachers must first get accepted into an education program and complete a bachelors degree. During this program, students typically are required to take several different courses on a range of topics. These topics may include educational psychology, childrens literature, specific math and methods courses, and classroom field experience. Each education program requires specific classes on how to teach for all the subject areas a teacher would cover. Student Teaching Student teaching is a crucial part of the education program. This is where students are required to gain hands-on experience by logging a specific amount of hours in the classroom. This allows the aspiring teachers to learn how to prepare lesson plans, manage a classroom and get an overall general experience on how it is to teach in a classroom. Licensing and Certification Although the requirements vary from state to state, each state does require that individuals must take and pass a general teaching exam and a content-specific exam on the subject they want to teach. Candidates that want to acquire a teaching license must hold a bachelors degree, have had a background check, and completed the teaching exams. All public schools require teachers to be licensed, but some private schools only require a college degree in order to teach. Background Check To ensure the safety of the children most states require teachers to be fingerprinted and undergo a criminal background check before they will hire a teacher. Continuing Education Once individuals have received a Bachelor of Science or Arts in Education, most go on to receive their Masters degree. A few states require that teachers receive their Masters degree in order to receive their tenure or professional license. This degree also places you in a higher pay scale and can position you in an advanced education role such as a school counselor or administrator. If you choose not to get your Masters degree, then teachers must still complete their continuing education each year. This varies by state and school district and may include seminars, specific training or taking additional college courses. Private Schools All public schools require teachers to be licensed, but some private schools only require a college degree in order to teach. Generally, prospective teachers do not need to meet state standards and have a teaching license in order to teach in a private school. With this said, private school teachers usually do not make as much money as public school teachers. Essential Skills/Duties Elementary school teachers must possess the following skills: Have patienceBe able to collaborate with other teachersExplain new conceptsEngage students in learningManage classroomAdapt lessonsWork with diverse backgroundsBe a leaderCommunicate and interact with parents, teachers, and studentsSolve problems that may ariseFacilitate social relationshipsServe as a role modelSupervise activitiesAttend seminars and meetingsDeliver instruction based on individual needs Getting Ready to Apply for Jobs Once you have completed all of your teacher requirements, you are now ready to start looking for a job. Use the following articles below to help you before you begin your search. Landing Your First Teaching JobDeveloping a Professional Teaching PortfolioBasics of a Teacher Resume

Serial Killer Speech Essay - 984 Words

COM 103: Public Speaking OUTLINE Specific Goal: To inform my audience about the psychology of the serial killer. Introduction: A. There are possibly 20-100 of them active in the U.S. B. They are sociopathic, psychopathic monsters that hide behind the masks of normal everyday people. C. They have no conscience, no empathy, no feelings or remorse. Only apathy. A dark empty world where the only sense of satisfaction and feeling comes from taking the life of another. D. What causes this type of behavior? What could make someone commit such grisly crimes for the sake of mere pleasure? E. Today I will be talking to you about the psychology of the serial killer. F. We†¦show more content†¦Ed Geins religiously fanatical, notorious mother instilled in her son that women were vessels of sin and caused disease (Psychos Norman Bates was based on Ed Gein) 3. Charles Mansons mother constantly belittled him as a child and would send him to school dressed as a girl for punishment. E. We cant a lways point the finger at crazy mothers: 1. The Boston Strangler, Albert DeSalvo, was sold off as a slave by his father while his mother searched for him for days. 2. John Wayne Gacys father verbally abused him daily and even shot his dog for punishment. (However not every person that comes from a terrible upbringing turns homicidal, which brings me to my next point:) II. Frontal lobe brain injuries. A. The prefrontal cortex, which makes up 25% of the brain, acts as a controlling mechanism for anger and aggression. B. The frontal lobe is considered responsible for much of the behavior that makes possible stable and adequate social relations. Self-control, planning, judgment, the balance of individual versus social needs, and many other essential functions are controlled by the frontal structures of the brain. (Rutigliano) 1. It only makes sense that this could be a contributing factor in habitual murders. 2. 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After food, flirting and long conversations between the two persons, Jessica goes to the restroom and Richard decides to leave her because of guilt towards his wife. The next day Richards’s wife Sarah arrivesRead More Internet Censorship Essay - America Needs Censorship of Cyberspace1330 Words   |  6 Pagesis so sacrosanct that we must stand idly by while our children are inundated with porn ography and smut on the Internet (Exon 156).    However, those who are against censorship on the Internet believe that it violates their right to free speech. Because the Federal Communications Commission (FCC) regulates radio and television, Internet users believe this is the only available forum that guarantees the open exchange of ideas. The freedom of expression is a right guaranteed to AmericansRead MoreThe History Of The United States Is Marred With Instances1249 Words   |  5 PagesMartin Luther King Jr. and the African-American Civil Rights Movement. 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Basically, everyone believes someoneRead MoreContemporary Indian And Indian Drama1657 Words   |  7 Pagesdemonstrated how Indian English drama could revitalize itself by employing experimental models. Karnad is famously known for shedding light on the problem of human identity in a world of tangled relationships. Professor Avinash Kumar Sinha, in an essay called Girish Karnad: Thematic Concerns and Technical Features remarks the following about the playwright: â€Å"In all his plays be the theme mythical, historical or legendary, Karnad s approach is modern, and he uses the conventions and motifsRead MoreMarilyn Manson and His Impact on Sub-culture.1629 Words   |  7 Pagesmusic had little relation to gothic music or sub-culture. (Marilyn, Wikipedia) This essay will explore the reasons why Marilyn Manson is who he is today, why he has such an influence over a particular subculture, and if these followers are actually part of the Gothic community. Who Is Marilyn Manson? Marilyn Manson, the alias and alter-ego of Brian Warner, was created using Marilyn Monroe and serial killer Charles Manson - two opposites in society. (Marilyn, MTVe.com) Brian Warner, who formedRead MoreElements of a Southern Atmosphere in OConnors A Good Man Is Hard to Find and Faulkners A Rose for Emily1878 Words   |  8 PagesGeorgia Crick Eng 102 Davis Short Story Essay Revision May 6, 2013 Elements of a Southern Atmosphere in O’Connor’s â€Å"A Good Man is Hard to Find,† and Faulkner’s â€Å"A Rose for Emily† Though the short stories â€Å"A Rose for Emily† and â€Å"A Good Man is Hard to Find† differ in plot, theme, voice, and many other aspects, both contain similar characters and settings. The authors of these highly acclaimed Southern Gothic works, have skillfully and eloquently created intricate characters and imagery that portrayRead MoreEvil in Roberto Benignis Life Is Beautiful4016 Words   |  17 Pagesowning more than a limited amount of property, and attending public schools. Benigni brilliantly parodies these laws in Guido s explanation to Giosuà ¨ of the signs prohibiting Jews and dogs from entering stores and in the subversion of the minister s speech on racism at Dora s school. The film also has an exposition of the racist mentality that allowed the Shoah. During the Grand Hotel engagement party celebrating the regime s conquest of Ethiopia, an Italian teacher recounts an anecdote about theRead MoreMusic Censorship Essay2897 Words   |  12 Pagesalso prev ents younger children from being exposed to harsh and inappropriate content in a society where access to music is growing. The positives of censorship outweigh the negatives by far. What is Censorship? Censorship is the suppression of speech or other public communication that may be considered harmful or sensitive to people as determined by a government or the media. Censorship of music is when free access to musical works is banned. This censorship may come from a series of motivations

Organizational Attractiveness-Free-Samples-Myassignmenthelp.com

Questions: 1.What attributes make an Organization attractive to you? Do you think the attributes you Identified are applicable to recruiting talent within the general Workforce? 2.What are the main attributes that contribute to talented people choosing one Organization over another? Answers: Introduction The discussion is regarding Organizational Attractiveness, that there are attributes which makes an organization attractive at the time of applying for a position. Here it is discussed what attributes attracts, how they attracts and whether they are applicable to recruit general workforce. Finding those attributes which contributes to talented people that they chose one organization over another. 1.Attributes that makes an organization attractive It is suggested that to make a company attractive with an intention to hire high-performing employees who would allow the company to grow. In order to do so the company is required to make few small changes to overhaul the companys culture (Silzer, Dowell, (Eds.), 2010). The company who outlines their job description and explain well enough to employees the requirements to move up in their company. A company must offer devise benefits and attractive salary packages who would meet or may be exceed the industry standards. A positive corporate culture is far more attractive than any other perks in a company. The mediocrity and negativity, politics at workplace are huge turnoffs. An employee communication policy is an attractive attribute for employees where managers and supervisors communicate with employees to discuss future changes and exchange ideas, it is one of the effective approach. Empowering employees by giving them freedom to work and explain them that how they can contribute to the success and make clear by specifying them the expectations from them (Leekha Chhabra, and Sharma, 2014). Applicability of attributes identified The attributes which are identified will definitely be applicable to recruit the talent within the general workforce. As the workforce is the main element of an organization their empowerment, a positive corporate culture and perfectly defined requirements and expectation from employees will attract the general workforce. 2.Main attributes that contribute talented people Companies with strong and effective EVPs (employee value proposition) which is related to a companys brand who would attract people to join organization. Having a strong EVP approach would attract the applicants who will most likely be best performers and befitted to the culture of the company. By following employee value proposition, company can understand their top performers through a definitive guide which attracts potential applicants by way of characterizing the needs of organization that what they are expecting from applicants. This whole scenario will guide applicants to perform well enough and entice other people to follow the lead (Vomberg, Homburg, Bornemann, 2015). Company can define their corporate culture and values and be consistent of what they do. In a corporate culture when workforce is committed to the objectives of organization also engage to work for their personal success. A healthy and honest corporate culture will attract employees who are fit for the job and who would align their values with the corporate ones. This projects positivity all over and ultimately embrace customers and applicants as well (Gallup, 2017). Organization can showcase their whimsical work environment and promises to maintain the same over the years in order to recruit the top talent in their organization. The organization who embrace an innovative culture which supports communication within their teams. Resultant employees will put their best of ability to reach goals of a company. References Gallup, I. (2017). What Attracts the Best Employees to a Company?. [online] Gallup.com. Available at: https://news.gallup.com/businessjournal/189212/attracts-best-employees-company.aspx [Accessed 2 Nov. 2017]. Leekha Chhabra, N., Sharma, S. (2014). Employer branding: strategy for improving employer attractiveness. International Journal of Organizational Analysis, 22(1), 48-60. Silzer, R., Dowell, B. E. (Eds.). (2010). Strategy-driven talent management: A leadership imperative. San Francisco, CA: Jossey-Bass. Vomberg, A., Homburg, C., Bornemann, T. (2015). Talented people and strong brands: The contribution of human capital and brand equity to firm value. Strategic Management Journal, 36(13), 2122-2131.

My life is full of numerous challenges, adventures Essays

My life is full of numerous challenges, adventures, and emotions, this is why I can hardly agree with the opinion supported by people that it is impossible to get education, bring up a baby, and make the cherished dreams come true. Though it is hard to follow personal interests and demands all the time, many people are ready to do their best to achieve the highest results and I am such a person. I do not want to feel sorry for myself or try to prove that the conditions under which I have to live are not perfect. Still, I am strong enough to admit that sometimes, additional help may be required. When several goals are set, it is obvious that one should definitely face some problems to achieve the established goals. I have already born a baby, and now, I understand that my goal is to provide my son with safe and sound future and show him the world the way I see it. Still, there is another aim to be set to achieve my primary goal. I have to obtain education to be able to earn money and help my child become a successful man. Therefore, I am eager to make people believe in my strong desire to apply for scholarship that will help me find the necessary balance in life. I understand that education is not always free or, at least, cheap. Good knowledge has its own price, and my desire to become an expert in the chosen sphere makes me perform a number of activities and fight for my right to become a successful student. There are so many students who enter schools and colleges just in order to do something and continue education. My reasons are more sophisticated and more carefully considered. I have certain duties in regard to my son, my family, and my friends. I do not want to be a burden to anyone and disappoint those whom I love. I am ready to appreciate the chance and enjoy the scholarship offered. Some people may wonder what makes me think that my education will be fruitful. In fact, I have an idea to create a website that will be interesting and helpful for many people. However, certain background knowledge is required, and this is why I am here proving my right for the scholarship. Someone may think that the Internet world is full of competitions, and it may be hard to attain the required goals. I truly believe that my passion and experience will help me succeed. Life is not easy; still, I know that study in college receiving a scholarship can make it easier and more successful. My promises and demands are not empty. I understand that at least one life depends on my success, and I cannot let down the person who believes in me. A developed and well-educated individual should have sufficient knowledge and firmly established personal values. My personal values have been already formulated; now, it is time to acquire the necessary knowledge education. I am ready, and I want to do my best in studying and get the opportunity to be financially supported. I realize the choice that is going to be made is not easy as there are so many people who deserve the scholarship. My grounds are indeed very strong: I want to be a good mother and make my son be proud of me. I do not want to become a bad example of unsuccessful woman with a lot of problems. I want to avoid disappointments in future. Now, much depends on other people's decision, but I have already made my own one. I will always believe in myself because I have defined my goals, and I know that I want to be useful for the world and for my son in particular.

Girls Uncovered Book Analysis

To Live essays

To Live essays In the movie To Live the main characters in the movie gone through a lot of loses and a lot of suffering. There are many ways to explain why such unfortunate events always happens to them, but look at the big picture, there is one root cause that created all the ripples effect. The one root cause is the time that they live in, the events that were happening at the time, another word, they Communist revolution thats sweeping across China. Even though it seems like they are living a better life when the Communist party took over China, they end up losing their first born daughter and second son because of that. During the movie, when the district director was visiting the elementary school, the mother wanted the son to stay home and sleep because he didnt get much sleep the night before. But according to the father, it would be counter-revolutionary of them to keep their son home when the director is visiting, and because of that, they force their son to go to school even though he is really tired. Later on in the movie, who find out that the son fell asleep behind a wall and the district directors car hit the wall which crushed the son to death. Now if the father didnt have that idea behind his head, that he have to be a good citizen and set a good example, hed let the son stay home, and the son wouldve died. Also when their daughter was pregnant, and she went to the hospital, the family was nervous that all the doctors in the hospital were on teenagers but all the elder doctors were arrested for being counter-revolutionaries. They were out and find one of the professors from the hospital to watch over the operation. During the operation, the young doctors run into a problem that they were too inexperienced for, the older professor couldve saved the daughters life, but he was starved by the red guards and then choked on the buns that the dad gave to him. Their d ...

Explain how the Emissions Trading Scheme impacts flaring of gas on the Essay

Explain how the Emissions Trading Scheme impacts flaring of gas on the United Kingdom Continental Shelf(UKCS) and comment on the effectiveness of this scheme - Essay Example asingly and progressively upholding measures aimed at controlling these emissions even as industry players have realised the economic benefits of preserving the vented gas (Gerner and Svensson, 8). Countries and organisations have are obliged to adhere to regulations governing emissions and which are based on Kyoto Protocol of 1997. In Europe the European Union (EU) has promoted the EU Emissions Trading Scheme (EU ETS) as variable model for its member countries that especially enhances CO2 preservation and the greenhouse effect. The oil and gas industry faces a number of challenges as it struggled to curb emissions within the United Kingdom Continental Shelf (UKCS) offshore industry. This includes fire, gas explosions, gas venting, and structural infrastructure collapse in its aging structures. Some of these calamities have had some fatalities on human life like the 1988 Piper Alpha disaster. Active legislative measures have been undertaken to curb this episodes within the industry with some noted success, however the nature of the rapid evolving industry and technology mitigate against some of these tactics. In the UKCS, the Health and Safety Executive (HSE) is mandated to regulate the sector2. The HSE has set up an Offshore Division in a Hazardous Installations Directorate who is tasked as preventing major catastrophes and consequences while ensuring more stable working environment for the firms (HSE, 1). 1. World Bank Report estimates that this is adequate fuel to supply all of Germany and France consumption. In Africa the wasted energy can provide 50 percent of the continent’s electricity requirements. 2. The HSE is a UK agency more concerned about the safety of the more than 20,000 employees in the offshore oil and gas industry. The aging infrastructure still pose potential health hazard to the workers and environment. The United Kingdom Emissions Trading Scheme (UK ETS) was the precursor as the first world bid in a trade-wide greenhouse gas emission

Standardized Terminology in Nursing Practice Research Paper

Standardized Terminology in Nursing Practice - Research Paper Example The 514 NIC interventions will usually be found arranged in thirty classes and seven domains. The terminology is often used along with the development of electronic health records, (EHRs) (Cordova et. al., 2010). Other nursing terminologies include the Nursing Outcomes Classification, (NOC) and Standardized Nursing Diagnoses (NANDA). None of the above nursing taxonomies however have been included in a system of health information that considers the entire care that nurses provide to patients. NIC is advantageous over the other terminologies since its link to Systematized Nomenclature of Medicine (SNOMED) proves more important because of its ease of comprehensibility and more controlled vocabulary for biomedical sciences (Cordova et. al., 2010). This mapping integrates the NIC with other healthcare disciplines and is used in more than twenty-five countries. The NIC can also be closely related to the international method for classifying nurses, which is a base for providing a common st ructure for nursing interventions, diagnoses and outcomes. It was developed to determine the nursing costs based on interventions that have undergone standardization. The NIC terminology provides a foundation for capturing a valid measure of the nursing workload (Cordova et. al., 2010). The nature of nursing would require that the nurse engage in the care of a patient from the less complicated outpatient routines to the invasive hemodynamic procedures. The nursing process underpins nursing in five inter-related and recurrent stages: data gathering, planning, implementation and examination. The application of this process has enabled the use of standard language for the major practise situations, which are diagnosis, results and interventions (Herdman & NANDA International, 2011). The interest in using standardized language during nursing became deeper when the NANDA’s classification for nursing diagnoses developed. The

Movie Review Stranger than Paradise Essay Example | Topics and Well Written Essays - 2250 words

Movie Review Stranger than Paradise - Essay Example They gave birth tÐ ¾ many Ð ¾ther artistic mÐ ¾vements influencing talented peÐ ¾ple and inspired them tÐ ¾ create the real masterpieces. MÐ ¾re recently, artistic styles barely last a decade since the speed Ð ¾f develÐ ¾pment and grÐ ¾wth Ð ¾f a persÐ ¾n as well as the sÐ ¾ciety as a whÐ ¾le is much bigger than it was many centuries agÐ ¾. MÐ ¾dernity and alternative art became the cÐ ¾ncept that have generated the mÐ ¾st challenging questiÐ ¾ns abÐ ¾ut art in the twentieth century since â€Å"traditiÐ ¾nal† fÐ ¾rms Ð ¾f art, literature, filmmaking and architecture were cÐ ¾nsidered Ð ¾utdated by the mÐ ¾dern artists in the emerging industrialized wÐ ¾rld (О'CÐ ¾nnÐ ¾r, 1967). Any fÐ ¾rm Ð ¾f artistic activity creating its system Ð ¾f fÐ ¾rms, techniques, terminÐ ¾lÐ ¾gy, aesthetic effects, mÐ ¾vements and schÐ ¾Ã ¾ls never fÐ ¾rgets abÐ ¾ut its past. Twentieth century represents the mÐ ¾st impressive and unfÐ ¾rgettable artists and their art wÐ ¾rks as this periÐ ¾d Ð ¾f time cÐ ¾vers many different art mÐ ¾vements, amÐ ¾ng which are cubism, surrealism, suprematism, pÐ ¾p art, actiÐ ¾n painting, dada, avant-garde, essentialist feminism, sÐ ¾cial cÐ ¾nstructivist feminism and many Ð ¾thers. HistÐ ¾rical plÐ ¾ts full Ð ¾f herÐ ¾ism and pathetic elements were extraneÐ ¾us fÐ ¾r the artists frÐ ¾m thÐ ¾se mÐ ¾vements. ... PrÐ ¾ducers refused frÐ ¾m the traditiÐ ¾ns Ð ¾f classical filmmaking, preferred tÐ ¾ give the dÐ ¾minant rÐ ¾le tÐ ¾ the subjective Ð ¾rigin and made fÐ ¾rm be prevalent Ð ¾ver substance. Independent filmmakers are nÐ ¾t interested tÐ ¾ create films that lÐ ¾Ã ¾k real Ð ¾r understandable. It is mÐ ¾re impÐ ¾rtant tÐ ¾ express the feelings and emÐ ¾tiÐ ¾ns Ð ¾f the prÐ ¾ducer as well as his characters. In Ð ¾rder tÐ ¾ dÐ ¾ it, the prÐ ¾ducer becÐ ¾mes part Ð ¾f the film in the prÐ ¾cess Ð ¾f its creatiÐ ¾n. "Stranger than Paradise" by Jim Jarmusch belÐ ¾ngs tÐ ¾ independent films that usually differ nÐ ¾ticeably frÐ ¾m mÐ ¾st mass marketed films being prÐ ¾duced by majÐ ¾r film studiÐ ¾s. PersÐ ¾nal artistic visiÐ ¾n Ð ¾f Jarmusch is realized in the cÐ ¾ntent and style Ð ¾f the mÐ ¾vie. As an independent filmmaker Jim Jarmusch refused frÐ ¾m the traditiÐ ¾nal means Ð ¾f filmmaking and uses film wÐ ¾rks tÐ ¾ express his inner feelings , the state Ð ¾f his Ð ¾wn psyche and attitude tÐ ¾wards the external surrÐ ¾undings. BefÐ ¾re analyzing the film "Stranger than Paradise" by Jim Jarmusch, it is impÐ ¾rtant tÐ ¾ discuss the art tendencies Ð ¾f the twentieth century as the basis fÐ ¾r independent and alternative filmmaking, the main purpÐ ¾se Ð ¾f which is tÐ ¾ gÐ ¾ beyÐ ¾nd the traditiÐ ¾nal and classic art. PÐ ¾p Art and Avant-Garde in the Twentieth Century MÐ ¾dernity Ð ¾f the twentieth century represented a crisis fÐ ¾r the traditiÐ ¾nal art and ways Ð ¾f life, which have been replaced with uncÐ ¾ntrÐ ¾llable change, unusual experiences and unmanageable alternatives (WillsÐ ¾n, 1997). The rejectiÐ ¾n Ð ¾f traditiÐ ¾n was and remains the main cÐ ¾ntrÐ ¾versial aspect Ð ¾f the mÐ ¾dernism. The artwÐ ¾rks they

Theories of Attention and Perception

Theories of Attention and Perception Moses Nhamburo How have psychologists sought to explain selective attention? To what extent have they been successful? According to Psychologists, selective attention is defined as an act where an individual tries to focus on a specific subject or object for a specific period of time, whereas at the same time ignoring several other irrelevant things which might be occurring around that person (Renninge et al, 2014). Such kind of situation occurs with everyone and every day. Psychologists have explained that since it is impossible for a normal human being to give attention to every stimulus in our environment, we tend to select or give attention to only those stimuli, which we believe is important for us. Psychologists have been successful in explaining the concept of selective attention to a larger extent. Their explanation is relevant to what we observe in our day-to-day lives. They have also explained that degree of selective attention can vary from one person to another, finally impacting their ability to focus or concentrate on some particular task. Distraction is one of the way through which psy chologists believe that selective attention can be minimised. For example, if one person is hungry, then he will probably focus more on his meal rather than checking an incoming call on his smart phone (Serences Kastner, 2014). Word count: 229 Compare and contrast two of the major theories of perception and evaluate their impact on psychologists understanding of how we perceive the world Two major theories of perception which can be used for this task is: Constructive aspect of perception Ecological aspect of perception. Joel Norman (2000), states that both these theories differ from each other, however both approaches towards perception can be considered as a valid definition of the perception, but they represent different aspect towards perception. In the constructivists approach, it is believed that the stimulus that reaches our senses are generally insufficient which triggers another perceptual system, and is considered to be intelligent (Warren Wertheim, 2014). It is important to understand that the perceptual system relies on a mechanism, which has inferential characteristics. Majority of the individuals face inherent equivocality associated with the stimulation, it can be said that the perceptual system enable an individual to overcome this equivocality. However this is in contrast to what several psychologists believe. Many psychologists believe on the ecological aspect of the perception further mention that information, which is present in the environment around us, is more than enough to fulfill the requirement of creating a perception and cannot be considered as equivocal in nature. That is why there is no requirement to pick any specific or relevant information. Psychologists who support the constructivists approach or perception believe that this theory of perception is multistage in nature where there are intermediate processes interlinking stimulation and perception. Or in other words this theory suggests that perception is indirect, whereas ecological theorists believe that perception is not a multi stage aspect but is single stage process, and can be considered as immediate and direct (Bevan Sparks, 2014). Psychologists supporting the constructive theory of perception believe that in formation of perception in this theory memory schema or metadata, which stores the past experience, play a critical role. On other hand ecological theory advocates the fact that in formation of perception there is hardly any role of memory and perception is generally formed on the basis of what a person experience at that very moment (Flom, 2014). It has been observed that people with constructivists approach excel in a process where analysis is involved, and there is certain mechanism of underlying perception. On other hand people who follow the ecological approach of perception excels at the analysis of the fact that how a stimulus might reach to the observer. Both these theories to a large extent have impacted psychologists in their understanding of how we perceive the world. Based on their experience psychologists believe that ecological approach of perception majorly parallels the dorsal system. Dorsal system is a system, which basically focuses on transformation of information, which is visual in nature into a framework, which is egocentric in nature, which allows the individual to grasp the object. On other hand constructivists approach parallels the ventral system (Stojanov Indurkhya, 2014). Ventral system is considered to be one of the most basic fundamental, which drives the entire visual processing in the brain. Ventral system is different from the dorsal system, as it transforms the visual information in such a form that it can be considered to be exocentric in nature. This in turn enables an individual to create a perception of the object and a relation with the real world is established. Thus it can be said that ecological theory of perception follows a dorsal system, which is focused more on seeing the motion such as a person grasping an apple to eat. On other hand the constructivists approach focuses on the ventral system, which is focused more towards understanding or knowing the environment rather than physically sensing the object. Word count: 598 Much has happened in the field of perceptual development since the early studies of Fantz, Bower, Gibson and Walk. Analyse how the nature/nurture debate today has been advanced by these early studies. Perceptual development can be defined as a process, which lays down a foundation through which we are able to interpret various types of events of the world-taking place in our environment. Much has changes after initial studies on perceptual development by Fantz, Bower, Gibson and Walk was done. Nature vs. Nurture debate to a large extent has advanced over a period of time. In this argument or discussion of perceptual development the basic argument that has existed since ages, that what exactly drive the process of perceptual development. There has been argument on the fact that whether it is nature, genetics, nurture or experience which his important for the sensory system of the human beings to operate (Augustinova Ferrand, 2014). Often it has been argued that in the process of perceptual development on one hand there is genetic position which is all required by the sensory system of the human beings and is considered to be the most critical factor of life, whereas on other hand it is considered that human beings are like a blank slates at the time of birth, and as we experience new things and aspects in life accordingly our perception is formed on that blank slate and we start perceiving things in life. Word count: 210 TAQ 5: Describe 2 pieces of research that has been used to investigate selective visual attention. Use the Stoop 1935 study and one more recent piece research, which use a more robust method than the original Stoop experiment. In psychology Stroop’s study in 1935 demonstrated that there could be possibility of interference in the reaction time of the task. For example when name of a color is printed in a color which is not denoted by the name, for example word ‘Blue’ printed in Red then in such situation it was found that naming of the word takes longer time as is prone to error. In Stroop’s experiment stimuli was divided into 3 groups namely: neutral, incongruent and congruent. Thus in a neutral stimuli in which only text or color is displayed (Ikeda et al, 2014). Congruent stimuli is the one in which the color of the ink and the word refer to the same color. Lastly in incongruent stimuli ink color and word both differ from each other. One of the relatively recent theories is Feature integration theory of attention, which was developed by Anne Treisman, and Garry advocated the fact that when a human being perceives a stimulus then in that process features are registered first in parallel whereas objects are identified separately. Thus according to this theory the visual attention goes through various stages from the point an object is seen till the point perception is made about the same. As per this theory first object is analysed, then its features are combined and ultimately perception is made. To a large extent this theory further substantiated the Stroop’s experiment with more logical explanation. The Animal Stroop task with children is a quite neat study. Evaluate both the piece of research. Why may the second piece of research be better than the original Stroop experiment Animal Stroop task was basically developed for kids, as the initial test on which Stroop’s experiment was based on the words and colors and due to limited reading abilities of the kids that test was not much successful when applied to the kids. Original Stroop task didn’t consider the visual aspect to a large extent (Anderson, 2014). It was more focused on how an individual reads a particular word and how he perceives that word on the basis of the color. It did not include the image aspect of the perception. On other hand the second experiment, which was based on the images of the animals, included both reading as well as visual perception. This tested the visual perception power of an individual as well. Unlike first test, which was purely based on how an individual perceives and interprets only the textual content, the second research also focused on testing of visual attention when images are displayed to the individual. It can be said that the second Stroop experime nt was more inclusive in nature as it included various other aspects as well, that is why it can be considered to be more comprehensive in nature and revealed more information about the perception making process in an individual Using the information from your answer above, explain how the research on selective visual attention has been applied practically in everyday life. As discussed in above sections, it can be clearly said that selective visual attention definitely has important role to play in our everyday life. Even though most of the time we don’t even realize that the phenomenon is taking place, but we do apply selective visual selection. Practically the concept is applicable in every possible aspect of life. For example you are scrolling through news feed of an online e-paper, however you will never read each and every line, but you will still be aware of that what the content is talking about. The moment we find some content, which we perceives as interesting we will stop scrolling, and start reading that content. Similarly, we are travelling by a local train, but we are not focused on our surroundings and are looking on our smart phone and ignoring the surroundings (Sperling Hsu, 2014). Thus this is a typical example through which it can be understood that how we are visually segregating our attention to only those things which we pe rceive as important. This capability allows human being to avoid getting distracting when the person is trying to focus on some important task. However distraction is the way through which the selective visual attention can be reduced as well. Word count: 707 References Renninger, A., Hidi, S., Krapp, A. (Eds.). 2014.The role of interest in learning and development. Psychology Press. Serences, J. T., Kastner, S. 2014. A multi-level account of selective attention.The Oxford Handbook of Attention, 76. Warren, R., Wertheim, A. H. (Eds.). 2014.Perception and Control of Self-motion. Psychology Press. Bevan, J. L., Sparks, L. 2014. The relationship between accurate and benevolently biased serial argument perceptions and individual negative health perceptions.Communication Research,41(2), 257-281. Flom, R. 2014. Perceptual narrowing: Retrospect and prospect. Developmental psychobiology. Stojanov, G., Indurkhya, B. 2014. Perceptual Similarity and Analogy in Creativity and Cognitive Development. InComputational Approaches to Analogical Reasoning: Current Trends(pp. 371-395). Springer Berlin Heidelberg. Augustinova, M., Ferrand, L. 2014. Social priming of dyslexia and reduction of the Stroop effect: What component of the Stroop effect is actually reduced? Cognition,130(3), 442-454. Ikeda, Y., Okuzumi, H., Kokubun, M. 2014. Stroop-like interference in the real animal size test and the pictorial animal size test in 5-to 12-year-old children and young adults.Applied Neuropsychology: Child,3(2), 115-125. Anderson, N. H. (Ed.). 2014.Contributions To Information Integration Theory: Volume 1: Cognition. Psychology Press. Sperling, G., Hsu, A. 2014. Deriving the acuity and the capacity of visual spatial attention.Journal of Vision,14(10), 521-521. MOSES NHAMBUROPage 1

Defies Reason through Faith Essay -- Essays Papers

Defies Reason through Faith St. Anthony was born in Lisbon, Portugal in 1195 A.D. He wanted to live his life above himself as to give meaning to his own life. St. Anthony chose to become a member of the Congregation of Canons Regular of St. Augustine at the age of fifteen. At the congregation, he dedicated his life to the practice of piety in the Monastery at Coimbra. While in the congregation, some of his fellow friars went to Morocco to preach the Gospel of Christ. In Morocco, the friars were brutally tortured for their faith. Christian merchants consummated in recovering the friars’ remains and returned in mastery back to Coimbra. When they returned, St. Anthony was seized with an unwavering desire to suffer martyrdom in a like manner. St. Anthony then desired to be sent to the missions in Africa, and his request was fulfilled. After setting foot on African land he was stricken with a grave illness. Although he recovered from the illness, he was still too weak to go on with his missions. After retirin g to the will of God, he boarded a boat back to Portugal. But, a storm drove him to the coast of Sicily, where he joined a group of friars in Italy. Following his mission work in Italy, he then died in 1231 in Vercelli. During St. Anthony’s lifetime, he performed many miracles and several acts of God. One of these miracles included the resurrection of a fallen man and child. An act of God included the loss of his manuscript and praying to God for its return, and another act was proving to a man the truth of the sacrament by using his horse. Through miracles and acts of God, St. Anthony of Padua defies reason through faith.1 2 One of the miracles that St. Anthony performed was bringing a young man back to life. The young man... ... 6 Stoddard, Charles W., The Wonder-Worker of Padua (Rockford: Tan Books and Publishers, Inc., 1971), 56-57. 7 Habig, Marion A., Everyman's saint: Life, Cult, and Virtues of St. Anthony of Padua (Paterson: St. Anthony Guild Press, 1954) 23-24. Bibliography - Cherance, Father Leopold De. St. Anthony of Padua New York: Burns & Oates, Limited, 1895. - Habig, Marion A. Everyman's saint: Life, Cult, and Virtues of St. Anthony of Padua. Patterson: St. Anthony Guild Press, 1954. - "St. Anthony." 26 January 1997. 25 October 1999 http://www.jump.net/~stanthony/tonylife.html>. - Stoddard, Charles W. The Wonder-Worker of Padua Rockford: Tan Books and Publishers, Inc., 1971. - "The Life of St. Anthony of Padua." 25 October 1999 http://www.stanthonyshrine.org/St_Anthony.html>

Deena Shakir Essay

Richard Watts Jr. describes the striking similarity between the Salem witch trials and the McCarthy Era as a â€Å"struggle between the rights of freeman and the mass efforts to destroy them under the guise of defending decency. † All good writing conveys a strong message for the reader to take away, and effectively apply to his everyday life. In the novel The Crucible, author Arthur Miller uses 17th Puritan society, and the Salem witch trials as a vehicle to make a strong political statement about the nature of conformity in an overly hysterical society, and the fundamental struggle man faces to retain moral righteousness in the face of a cruel world. Written in the heart of the McCarthy Era, The Crucible makes sweeping statements about the nature of society during a crisis, and how people deal with the introduction of beliefs that differ from their traditional way of thought. Claiming the people of his society are just as intolerant as the Puritans, Miller desperately pleads with them to learn from their mistakes, and not persecute others based on the nature of their beliefs. Through the story of the Salem witch trials, Miller epitomizes the never-ending conflict between an individual and society as a continuous struggle to retain one’s moral righteous, and not give in to illogical societal demands. Through the actions of the court officials, the girls, and the Christ figures, Miller effectively points out the manner in which society persecutes those who refuse to conform in their ways of thinking, and the nature of the challenging test individuals are forced to make in such a conflict. The society in Salem also demands conformity from the court system, a place where those who dare to be different are tried. At least on face, it appears that the court simply wants those people who challenge society to be brought to justice. However, during the Salem witch trials, the court officials, who ironically are the one group in society who are single-handedly responsible for administering justice fairly, act simply out of self-interest, striving only to appease the community, and gain fame. Relaying on nothing more than spectral evidence, Danforth and the other court officials condemn those who refuse to conform to society’s beliefs. Under the guise of religious duty, Danforth strives solely to appease the community, and benefit his standing in society. He believes that â€Å"a person is either with the court or he must be counted against it. † When one does not conform to the norms of society and challenges it, he is condemned to die. For example, upon discovering that John Proctor does â€Å"not come to church† on Sundays, he automatically assumes that Proctor must be guilty, and must be hanged. He appears motivated solely by the desire to gain fame. For example, in the final act of the play right before the hanging, Reverend Hale tries to convince Danforth to postpone the hanging. Danforth knows that â€Å"the village expects to see them die this morning† and cannot postpone the event because â€Å"postponement now speaks a floundering on my [Danforth’s] part. † Danforth’s actions show that he not only acts out of self motivation and the desire to appease society, but also fails the to overcame his conflict with society. Reverend John Hale, on the other hand, also appointed to work with the court during the witch trials, makes his decisions based on his own morals instead of what society prefers. Hale, an expert on witch trials and a â€Å"stranger† in Salem finds â€Å"it difficult to draw a clear opinion on them that come accused before court. † Being a minister of the Lord, Hale judges others based on clear evidence and does not â€Å"dare [to] take a life without proof. † His morals prevent him from just simply doing what will appeal to society. Even though he desires to be â€Å"allied with the best minds in Europe- kings, philosophers, scientists, and ecclesiasts of all churches,† he, unlike Danforth and the court officials, refuses to let his personal ambition come in the way of administering justice fairly. He even rejects his religious doctrine in the name of justice, claiming that â€Å"life†¦ life is God’s most precious gift; no principle, however glorious, may justify the taking of it. † Unlike Danforth and his selfish motivation, Reverend Hale refuses to conform to what society dictates, clinging on to his own moral beliefs.

The United States Constitution and Bill of Rights Essay

The United States Constitution and Bill of Rights Essay The United States Constitution and Bill of Rights – Essay Example The paper "The United States Constitution and Bill of Rights" is an excellent example of an essay on history. The Bill of Rights, which is made up of the first 10 amendments to the Constitution, is the cornerstone of American democracy and is the symbol of the freedom guaranteed to its citizens. James Madison created this document as part of the Constitution to ensure the basic rights of people and to protect the concepts of religious freedom, the right to bear and keep arms, right to a free press, right to trial by a jury and several other such clauses which ensure that the people are given the right to exercise their free will. These rights were specifically laid down to give the states the security against any excesses by the government and for the last 200 years, they have ensured the fundamental rights of the citizens. Manifest Destiny was the name given to Americas expansionist plans, for control of territory from the Atlantic seaboard to the Pacific Ocean as well as the propag ation of its democratic ideals and Protestant beliefs. John L. O'Sullivan, an editor of United States Magazine and Democratic Review coined the term in 1845 when he wrote that it was our manifest destiny to overspread the Continent allotted by Providence for the free development of our yearly multiplying millions. This belief propelled the pioneers to move in all directions and pursue their economic objectives, which brought prosperity and plenty to the young nation, but it was marred by an indiscriminate killing of Native Americans amounting to genocide. The political landscape of the America of the 1800s was characterized by the struggle for freedom from the oppression of society, be they towards other men, as seen in slavery or towards women, manifested in the denial of suffrage to them. Three of the towering personalities of this period William Lloyd Garrison, Frederick Douglass, and Elizabeth Cady-Stanton, stood as vanguards of the movement to restore to men and women, the righ t to live with respect and dignity. Garrison stood for "immediate and complete emancipation of all slaves" and was a pacifist, whose effort was to achieve emancipation through temperance. Stantons main focus was on reforms but with a feminist view, where womens suffrage was given priority while Frederick Douglass, a former slave supported the abolitionists and suffragettes. All three were staunch supporters of liberty and they shared with each other the desire to change the exploitation of men and women.

El Greco essays

El Greco essays There were many inspiring and fantastic painters in the 1500s. Europe had many painters who made a big impact on the world. El Greco was a Greek painter who moved to Spain and is regarded as one of the greatest religious painters and a master portraitist. El Greco is one of the most famous painters of all time, and the story of his young life and emigration to Spain is a great one. El Greco was born in Candia, Crete. Not much is known about his childhood. He grew up and was trained as a icon-maker in a monastery and then went to Venice around 1560, where Titian became his greatest mentor. El Greco met Michelangelo and was very influenced on his Italian style of painting, which is noticeably different from other works. Not much is known about his parents; it is speculated that they died when El Greco was very young. El Greco is the Spanish name of the painter. His true Greek name is Domenicos Theotocopoulos, which was the name he used when he signed his documents, including Spain where he was known by his Spanish name. El Greco started out small as did most famous painters and worked his way up. El Greco was a true rags to riches story considering he was an artist. El Greco grew up and learned much in his early career and had been taught by many of the greatest painters. As a young painter he moved around a lot and once out of Crete went to Venice and then onto Spain. In 1563, with the closing of the third and final session of the Council of Trent, known in European history as the Counter Reformation which commenced with it the institutionalization of Catholic life in accordance with the rules made by the Conciliar Fathers. This led to El Grecos inspiration to be a religious painter. Two worksthat are signed by Master Domenikos who was an icon, in Athens and a small portable triptych, which have been attributed to El Greco. However, their authorship cannot be established with certainty. After W...

Why Should Eveline Stay Essay Example | Topics and Well Written Essays - 1000 words

Why Should Eveline Stay - Essay Example Her father was an alcoholic who was so violent upon getting drunk. This poses the life of Eveline at risk at some times and forces her to look for ways of escaping to another country in order to detach herself from the persistent problems (Franz, 21). The social problems makes Eveline to take moments and ponder over the question of escaping to a far country with her friend and lover named Frank. However, another problem sets in. she is convinced that if she escapes, she would not have solved the perennial domestic problems at home. In addition, she will have given herself even more problems since coping up in an entirely new environment is a challenge. This follows that one does not exactly know what problems and challenges await in such a foreign environment. Therefore, this makes the part of decision-making become difficult with regards to Eveline’s perspective. However, she decides to stay and face the problems, as has always been the case. There are several reasons to justify the fact that Eveline should stay. First of all, Eveline herself is depicted as having many strong ties to her native home. There are several responsibilities that can emerge following the fact that Eveline was the only daughter in her family. Therefore, Eveline played key roles in ensuring that those responsibilities are carried out effectively. Thus, escaping from her home would mean that several of such responsibilities would not have been carried out. This follows that her mother was not around to take all the responsibilities. This follows that her father could not take any responsibility and making him do so would be like inviting more troubles to the whole family because of his violent nature. Therefore, Eveline had to stay in order to ensure that she takes good care of the two children. Again staying with her mother made her get motherly care and favor. This is so crucial in the development of human beings no matter

What is main causes of obesity for teenagers in USA Annotated Bibliography

What is main causes of obesity for teenagers in USA - Annotated Bibliography Example Additionally, the resource is reliable and written by qualified authors who undertook intense research process to compile the facts and figures. Therefore, observing from these established facts, this reference is key to the course of the research paper. This publication identifies with the purpose of the research paper. Boy Scouts of America (BSA) is a publication established from the Boy Scouts of America movement established under the inspiration of the Boy Scout Association. The BSA incorporates boys between ages fourteen to eighteen and institutes several programs for helping and supporting the society in their surroundings. This publication is key to the study into obesity among the teens as it is from teenagers’ organization. Notably, it facilitates a description of the various elements that are causative agents to obesity among the teenagers. The publication therefore features accordingly as a reliable information source for the paper. Additionally, the article reflects accordingly in the intent of the research paper, including discussing the essential points that directly affect the development of the dissertation. Thus, I use this reference from the establishments of the factual information in this research study. Paul Insel is a clinical professor of psychiatry and behavioral sciences at Stanford university school of medicine. Turner and Ross are also established professionals in psychology and behavioral sciences. The American Diabetic Association is key in addressing the challenges influencing the health crisis resulting in obesity. In this publication â€Å"Discovering Nutrition†, they all bring their established professional finings regarding the subject of obesity. They facilitate studies involving health education and nutrition as they relate. The objectives of the publication relate accordingly to the purpose of the research proposal of understanding the causes of

Letter of recommendation Essay Example | Topics and Well Written Essays - 250 words - 4

Letter of recommendation - Essay Example As a business and quality assurance analyst, Alvi demonstrated tremendous leadership and management skills. He acted as the link between the project team and the client, and he ensured that client requirements are effectively communicated to the team. His ability to coordinate project activities and monitor progress ensured that the final product met the needs of the client. His ability and eagerness to understand and resolve issues with project stakeholders made him the most outstanding and respected member of the team. Mr. Alvi was willing to go out of his way and help others during the project life. I was pleased with his creative and critical thinking ability. He was able to communicate authoritatively without hurting the feelings of other members. During the interactions I had with him, Alvi emphasized on the importance of applying knowledge acquired in class in undertaking real life projects. While working on the project, Alvi remained vigilant and never failed to ask the team members questions on unfamiliar matter or idea. Consequently, Alvi was ready to share his knowledge by explaining to other members any new concepts and ideas. Due to His desire to learn and apply his IT skills, Alvi occasionally reported to work with his laptop that contained notes and other resources. On many occasions, Alvi talked about his desire to further his education in IT. I believe that if offered chance, Alvi has the potential to use his knowledge and skills to transform the society for the better. His commitment and willingness to apply his knowledge make him a suitable candidate for this program. I believe he will be more than a student and prove to be a major asset to the program. I therefore offer my highest

Discuss the effectiveness of the opening three scenes of Macbeth Essay Example for Free

Discuss the effectiveness of the opening three scenes of Macbeth Essay Macbeth is a thrilling tragedy based on a mans lack of control over greed. A play that shows his downfall from being a noble lord who was in a close circle with the king, to losing all his morals. This escalated into his death. Its set in Scotland as it is somewhat known to be a nation of things such as blood feuds. Macbeth is a play associated with the supernatural. It is a theme throughout the play because it has reoccurrences from beginning to end. Examples of this would be the three witches. They appear right at the start where Macbeth is first mentioned. They have visions and further on tell Macbeth he will become thane of Cawdor and then king. This triggers off his arrogance. They then reappear to tell him that he will not die from anything human. The audience are repeatedly getting reminded that the play has a supernatural theme to it. A flying dagger also appears along with all of Macbeths strange hallucinations. Macbeth was written during the Elizabethan era. At that period of time the society had a very strong belief that witches and witchcraft was in existence. People would blame unexplainable events on witchcraft. These things would often include when people died from terrible diseases, an animals death, bad harvesting, and houses burnt down in fires. They didnt have any knowledge on what was really happening so witches were an easy target to use. There were 270 witch trials during the Elizabethan times. 247 of those people were all women and only a mere 23 were men and I think this is mainly because men were known as being all powerful. The people that were normally accused for being witches were the old, the unprotected, the poor and single women or widows. Elizabethan women relied on the male members of their family. They didnt have many rights and for that reason they were belittled by men and expected to obey them. The number of poorer people was increasing and old, poor and unprotected women needed to have some kind of support. Access to doctors and medicines was minimal. Women were expected to produce cures. Wise women used herbs. The use of herbs and plants such as mandrake, datura, monkshood, cannabis, belladonna, henbane and hemlock were common ingredients in brews and ointments for medical purposes. As the fear of witches and witchcraft increased anyone with knowledge of herbs were thought to be having a pact with the devil. This would be resulted in execution. In act one scene one a dramatic atmosphere is automatically created. As Macbeth is a play, when the audience is watching this, the setting will set the mood to the scene. Its set on a moor. This is telling us that its in a very quite, almost disturbing place as its a wasteland area. Theres thunder and lightning as the three witches enter. This allows the audience to have suspicions that something mysterious is about to happen. Thunder and lightning are also perceived as ghastly things which are associated with things that are awful or scary. This might set a tense atmosphere because the audience will now expect the witches to be like the thunder and lightning, something that will turn out to become awful or scary. In addition to this because the weather is unusual, its not like rain or clouds that we see near enough every day, it can let us acknowledge that something unusual will be at the entrance of the play. In this scene the witches are planning to meet again once the fighting is over to meet Macbeth. This would have made the Elizabethan audience a lot more frightened than our modern audience would ever be because back in that time there was a strong belief in witchcraft. They could have been alarmed and anxious to find out how the witches can be. But on the other hand they might think of the play as a re-enactment of things that have happened therefore being startled as the witches were a big fear in their lives. This is a peculiar scene because the witches saying things which are not normally supposed to happen. Things such as when the battles lost and won. We know that after a battle is either one or the other when its over. So saying that neither will happen makes the audience start to wonder. It gives the audience curiosity as they analyze what the witches words mean. It doesnt seem to make sense, so why are they saying it is a question that runs through my mind. At the end of this scene the all three witches say a line together. Fair is foul and foul is fair: hover through the filthy air. The language the witches use is often rhymes and riddles. This gives me several different interpretations of them. Either they want the audience to guess and attempt to solve the riddles in order to understand what they are talking about. They want us to be involved in the play by thinking of this as a game. Whoever solves the riddles will find their way to the plot the quickest. Or I think the witches are talking to the audience because they want us to wonder but they dont want us to understand what they are talking about. Exactly like when a parents talks by spelling out words so that a young child does not understand. This is the witches way of communicating by making sure that no-one will understand what they are talking about and we are not like them so we dont grasp their way of talking. It could also be a way of stating that they are witches in the play. Talking in a different sort of language to us means they are not from the same place as we are. In the Polanski film the witches are represented to be very mysterious creatures. They give off an eerie sense to them, with their old, haggered faces surrounding a human arm buried in the sand. The images alone tell us that the witches are nothing like the majority of the society. They are portrayed to look like outcasts as they appear on the moor when no-one is around to be seen. They look as if theyve been washed up from the sea from a whole other world. In Act one Scene two there is a dramatic contrast to the opening scene. In the first scene there is a mysterious and quite a scary theme but in scene two it turns cheerful. The witches are gone and no elements of the supernatural are now presented. It seems like they have skipped a few scenes as it goes from the three witches riddle to then after the battle. There is no information about the battle except from this scene where they are only talking about its past events. The good king Duncan hears the news on how the battle went in this scene. He gets told how heroically Macbeth and Banquo have fought against Macdonwald and his band of rebels; and then against the Norwegians and the Scottish traitor. King Duncan, Sergeant and Ross now views Macbeth as a brave warrior. For brave Macbeth well he deserves that name is how the sergeant describes him to be. This shows the respect and appreciation they have for him. They now portray Macbeth to be a noble gentleman and an idol that should be looked up to. At this point in the play the audience will also think highly of Macbeth by his description without even laying eyes on him yet. Whilst the sergeant carries on talking about Macbeth he then says Which neer shook hands, nor bade farewell to him, till he unseamd him from nave to the chaps. He was basically saying that Macbeth didnt give up the battle, he didnt leave until he had fully destroyed Macdonwald from nave to the chaps meaning from his nose to his jaws. This is showing Macbeths inner strength as well as outer strength by not giving up until he was done. In addition, it is showing their lifestyle and how it was a good thing to be able to fight so savagely. This might make an Elizabethan audience idolize Macbeth. Macbeth is then given the honour of Thane of Cawdor by King Duncan. He earns this by his courageous battle and has therefore made the Norwegian king beg for peace. Scene three is again dramatically different from the first two scenes. The first scene has a purely supernatural theme to it and the second scene has none whatsoever. Then the third scene comes in and this is where the two worlds collide. Supernatural versus normality. The audience find themselves back at the moor again with more thunder as the witches open the scene. This is like a flashback from the first scene. From the witches interactions at the start of the scene we find out that they are not in the least bit kind but instead they are rather malicious. At the start of their conversation after the first witch asks where hast thou been, sister? the second witch replied with killing swine. This is a simple but effective quote. It tells the audience that the witches stir up trouble. But it also gives them the tension of wanting to know the plans they have got for Macbeth. It is a forceful quote because where the witches are usually talking in riddles; instead she gives a heartless answer with no riddles as we know exactly what killing is. Generally most people would have been a little more shaken up by the thought of killing but not her. Then having no regrets whatsoever because she names the person she has just killed swine. Once Macbeth and Banquo enter the scene Macbeths firsts words into the play are So foul and fair a day I have not seen. This links him to the witches because right at the end of the first scene all three of the witches recite fair is foul, and foul is fair: hover through the fog and filthy air. Macbeth and Banquo describe the witches as so witherd and so wild in their attire, that look not like th inhabitants o the earth, and yet are on t?. They are describing the witches to be barbarians. He is questioning whether they should be on this world or not. This shows that he instantly knows that they are not entirely human. The appearance of the witches gives the audience a judgement to what their going to be like. The appearance of a character is supposed to be there in a play to show off the characters personality traits in it too. The predictions that are given to Macbeth and Banquo are that Macbeth will be the thane of Cawdor and then the king soon after and that Macbeth and Banquo will both be fathers of kings but they wont become them. Banquo questions the witches along with Macbeth shortly after. They are confused as to what had just happened. When they are about to leave Macbeth says stay you imperfect speakers, tell me more. This is telling the audience that Macbeth is anxious to find out where they have gathered this knowledge. They seemed to have been stunned by the news. It is weird that the witches already knew that he was thane of Glamis without anyone telling them so they must have some form of power. In addition, the Elizabethan audience thought that witches could tell the future so they would know that what they are saying is true. Plus, the audience now know that Macbeth has become thane of Cawdor already so the rest of their speech is likely to be true too. Afterwards Ross and Angus enter the scene once the witches have vanished and announce that Macbeth is now the thane of Cawdor. This is a really dramatic point in the play because after the witches telling them that Macbeth will become thane of Cawdor it suddenly happens. However the audience can judge the witches better than what Macbeth can because they know what happened in the previous scene. The audience knows that its due to Macbeths bravery that he has been given the honour of thane of Cawdor. It is dramatic because Macbeth and Banquo now think that its not because of courage it is because of the witches magic that got him there. From these opening scenes of the play it is dropping the audience some clues of what is about to happen. They know that something is going to happen to make Macbeth to become king but then he is going to lose that position. They know that Banquo and Macbeths sons are going to be kings and they know that king Duncan has to be killed if Macbeth is going to be king. In my opinion the first three scenes of Macbeth are very effective as an opening to the play. It has already showcased the main points of the play with not giving away too much information to make it predictable. It leaves the audience to ask questions to themselves to query what is going to happen next. The theme has been shown in the play by mixing the supernatural and the not. It is also showing how the play is all about power and the hierarchy that Macbeth is climbing up on. Then telling the audience that battles are something thats going to occur throughout this play by having the first three scenes based around one. The opening would have been more effective to an Elizabethan audience as opposed to a modern audience. The modern audience would find it a lot harder to understand the language thats being used as it has changed from when the play was written. The Elizabethan audience believed in the supernatural so it would have been more intense to watch. The play is based around things that might of happened around the Elizabethan era. They can relate the play more to their real lives. Whereas for a modern day audience, witches are not something that we talk about in our everyday lives so we cannot relate the play to our own experience. This might make the Elizabethan audience understand the play more.

The Death Penalty Essay -- Capital Punishment Essays

The Death Penalty in the United States is still intact, but in other Nations it has been abolished. These countries abolished it because they thought it to inhumane and cruel. One hundred and thirty-six nations have abolished the death penalty. Now in this essay I will tell the reasons some states and countries still have the death penalty and why some do not, also some cases of people getting sentenced to it when they were really innocent. The first thing I am going to talk about is the states and countries that still have the death penalty. In the United States the death penalty is still held as a sentence for many reasons like; most Americans still support the death penalty, the eye-for-an eye mentality still holds firm in the conservative heartland, and the leaders still believe that it is effective against a violent crime. I think the only thing they don't think about when they approve of the penalty is the innocent people that get â€Å"proven guilty† are not really guilty and they are put to death for something they didn't even do. In the case of Kobe Bryant, he was proven guilty for sexually assaulting a 19 year old girl in his home town of Eagle, Colorado. He even admitted that he had committed adultery but they still proved guilty even though he didn't do it. He was sentenced to maximum sentence to life in prison. In the state of Texas, they have prosecuted four times more inmates than in any one single state. Only thirty-six of the fifty states still have the death penalty and those states include Alabama, Arizona, Arkansas, California, Colorado, Connetticut, Delaware, Florida, Georgia, Idaho, Indiana,. Illinois, Kansas, Kentucky, Louisiana, Maryland, Miss... ... Each year there are about 250 people added to death row and 35 executed. From 1976 to 1995 there were a total of 314 people put on death row in the U.S. 179 of them were put to death using lethal injection, 123 were put to death using electrocution, 9 were put to death in a gas chamber, 2 were hung, and 1 was put to death using the firing squad. The death penalty is the worst form of punishment gave in the United Sates. Once the jury has convicted a criminal, they go to the second part of the trial, the punishment phase.   Different forms of the death penalty are more reasonable than others. In the 1920's people decided that lethal gas, or the gas chamber, was more reasonable than the electric chair. Is the death penalty just or unjust? Well one of the "Ten Commandments" states, " Thou shalt not kill." Wouldn't this mean that the death penalty is murder?

Company G 3 Year Marketing Plan Essay

XG Wi-Fi Gateway for mobile devices. Introduction With two decades of innovative and award winning design, Company G has grown to be a market leader in consumer electronics. The Company enjoys unparalleled brand recognition and is highly rated and trusted by consumers worldwide. Company G’s products are known for their original design, durability and use of innovative technology. Company G’s brands enjoy both high consumer desirability and high consumer loyalty. With a reputation as a trend setter, many of Company G’s mobile electronic products are sought-after as â€Å"Status Symbols† purchases. Some of the Company’s products benefit from a cult like following among early adopters and some serve as industry bench-marks against similar products. With the introduction of the XG Wi-Fi Gateway, the Company plans to continue to strive to be the first to market in the consumer electronic market segments that it enjoys competing in. The Company will also maintain the practice of extending products life c ycles and promoting their market positions by offering novel peripheral products such as the XG Wi-Fi Gateway timed to support and broaden the market interest and appeal associated with other existing XG products. Mission Statement â€Å"We combine beautiful design and intuitive functionally to provide consumers with desirable products that enhance the quality and convenience of their lives.† The Product The new XG Wi-Fi Gateway for mobile devices allows consumers to easily manage which Wi-Fi enabled mobile device can assess their secured home Wi-Fi network. The XG Wi-Fi Gateway is a peripheral product of the Company’s popular XG Wireless Router series. The XG Wi-Fi Gateway is industry compliant with North America and Euro Zone wireless communication standards and is compatible with other manufacturer’s routers. The XG Wi-Fi Gateway for mobile devices allows a consumer to manage their secure home Wi-Fi network through any other device designated as the â€Å"Administrator†. When a new Wi-Fi enabled device attempts to access the home Wi-Fi network through the XG Wi-Fi Gateway, an alert message is sent to the administrator. The administrator can choose several pre-set network access options as well as select from their own custom rules allowing or limiting network access to specific devices. The XG Wi-Fi Gateway for mobile devices is a 3 inch by 3 inch by 1/3 inch pad that links to the home router via a 2.0 USB plug. The XG Wi-Fi Gateway for mobile devices can also connect directly to any router with the additional purchase of a USB to Ethernet converter cable. The XG Wi-Fi Gateway for mobile devices has a minimal footprint. Once connected, the consumer does not have to interact with or manipulate the devices and it can be hidden or placed out of the way behind a computer or router. The administrator interacts with the XG Wi-Fi Gateway for mobile devices through the Wi-Fi Gateway application. The software is provided and compatible with desktop and laptop computers running Windows, OS X and Chrome operating systems. A free Wi-Fi Gateway application can also be downloaded, installed and run on smart phones and tablets using iOS, Android and Windows Mobile. The XG Wi-Fi Gateway for mobile devices is also compatible with the Xbox360 and PS3 gaming consoles. Consumer Product Classification The consumer product classification for the XG Wi-Fi Gateway for mobile devices falls under a shopping product. Additionally it should be considered with a sub-classification of unsought products. The XG Wi-Fi Gateway extends the functionality and security of modern router, thus the separate, pre-purchase of a router is required. Consumers have ample information available to make decisions regarding purchase decisions for routers; however, they have limited knowledge of the XG Wi-Fi Gateway peripheral or add-on. Consumers will require education and persuasion during the buying process. This is seen as a unique product, currently, there are no other devices or substitutes that offer the functionality of the XG Wi-Fi Gateway. Target Market Majority of our consumers will be males, head of household age 25-54, in a home with a wireless router. The household has multiple computers, smart phones or tablets. Our consumer expresses interest in electronic gadgets and considers themselves to be a â€Å"tech savvy† buyer. The target consumer is conscious about online security threats and has purchased or upgraded anti-virus software in the last 24 months. Our shopper is engaged with online social networks and media with most news delivered to the household digitally. Purchases of electronic products are heavily influenced by the favorable opinions and reviews from friends and colleagues. They are also strongly influenced by negative reviews of products by tech blogs and consumer comments in social media. Household income of our target consumer is $32,000- $70,000 annually with at least one child living in the home. Analysis of Competitive Environment Threat of new competition The threat of new competition is high. Our belief is the technologies associated with the XG Wi-Fi Gateway could be replicated by any of the other leading manufacturers of wireless routers. Company G hold proprietary technology in the design of the XG Wi-Fi Gateway and will fight to protect its interests and rights, however other manufactures could adopt their own existing patents and processes to compete. We feel these other established brands with distribution channels could generate a competitive rivalry if they choose to enter this market. Threat of substitute products or services The threat of a substitute product is low. Consumers determine if they have a need for the features offered by the XG Wi-Fi Gateway or they choose to forgo those features and service. The XG Wi-Fi Gateway has a high level of product differentiation. Consumers attempting to replicate the services of the XG Wi-Fi Gateway will find it technologically challenging and cost prohibitive to duplicate. Bargaining power of consumers Consumers have moderate bargaining power. The XG Wi-Fi Gateway is a discretionary purchase. The consumer has to desire the enhanced control of their home Wi-Fi network and or the additional security offered by the product. Buyers who have suffered a loss from a network breach will be less price sensitive than those only looking to enhance their level of control. We expect downward price pressure due to demand to bundle and discount the XG Wi-Fi Gateway with other XG routers. Bargaining power of suppliers Threats from suppliers are low. While our product is new, most of the individual components are already mass produced or can easily be produced on existing manufacturing lines requiring only minimal retooling. Key proprietary components can be produced by several of Company G’s subsidiaries. Suppliers and materials are plentiful and available globally. Intensity of competitive rivalry Rivalry is low. Currently there are no competing products for the XG Wi-Fi Gateway market. Company G enjoys significant brand recognition and brand loyalty. The XG lines also profits from a history of positive consumer reviews and ratings and benefits from higher perceived value when compared to similar products in the market. Outlays are kept low by utilizing existing manufacturing facilities and distribution channels. Costs, such as R&D, marketing, engineering and packaging design are allocated and shared across the whole XG catalog of products. SWOT Analysis Strengths 1.Company G and the XG Brand have high consumer loyalty and are recognized for innovative product design and functionality. 2.The XG Wi-Fi Gateway is the first of a kind to market. 3.The XG Wi-Fi Gateway received positive reviews from influential tech blogs and media. Support 1.Company G has carefully nurtured and reinforced its company brands. Company G has invested a considerable amount of resources promoting and showcasing the various products in the XG line. XG branded products benefit for the loyalty and familiarity consumers have with the existing line thus helping to lower overall new consumer acquisitions costs. We consider this strength to be a core competency. 2.As a first of a kind to market, Company G can maintain a higher price point by controlling the amount of products available without fear of lost of market share to competition. Company G can operate as a monopoly until others enter the market. First to the market also helps reinforce the XG brand’s reputation as a leader in providing cutting edge technology to consumers. We consider this strength to be a core competency. 3.Our target market reads and is influenced by tech blog reviews. Tech blog reviews are a valuable cost neutral resource for increasing product awareness and help raise consumer sentiment and increase product differentiation. Weaknesses 1.The XG Wi-Fi Gateway is a secondary purchase or upgrade after the initial purchase of a router. 2.Low target consumer awareness of product. 3.Target consumer requires educated before purchase. Support 1.Consumers are resistant to making an additional secondary purchase after deciding to buy a router. Consumers realize the enhanced services the XG Wi-Fi Gateway offers are not essential to a secure home network and may postpone a purchase until a demonstrated need is established. 2.As a first of a kind to market, consumers are not aware of the product. The target market is highly sought after and regularly bombarded with sophisticated marketing campaigns. The XG Wi-Fi Gateway is a peripheral product and does not command the spotlight associated with a flagship product launch. 3.Our target consumer will do research prior to making a purchase. Company G will have to put forth assessable information through multiple media outlets for the consumer to find and review. Additionally, sales persons and other trusted sources will need to be introduced to specifications and features of the XG Wi-Fi Gateway to be credible and persuasive. Opportunities 1.The XG Wi-Fi Gateway can be developed for commercial and retail use. 2.Integration into other manufactures’ routers through licensing agreements. 3.Add versatility with the incorporation with NFC (near field communication) chips. Support 1.The technology in the XG Wi-Fi Gateway could be upgraded to provide a solution in commercial spaces (coffee shops, restaurants stores†¦) that want to control, monitor or monetize their Wi-Fi bandwidth service. This would expand the XG line into a new market. 2.Company G could increase revenues by licensing the XG Wi-Fi Gateway technology to other router manufactures. By providing completive licensing agreements, it reduces the incentive of the competition from developing rival technology. 3.Near field communication (NFC) chips are an emerging technology with potential to disrupt retail checkout/payment process. The inclusion of NFC could help broaden the market for the XG Wi-Fi Gateway as the technology becomes more widely available in the retail industry. Threats 1.Shifts in technology away from Wi-Fi protocols and services. 2.A low cost competitor enters and disrupts the market. 3.A widespread security breach or software flaw could be catastrophic for the product. Support 1.The pace of change and innovations in technology is ever quickening. Consumer sentiment tends to move towards the newest standard. Wi-Fi technology is well established, reliable and widely taken for granted, it is the old guard. Some modern countries have already shifted away from Wi-Fi services in favor of cellular protocols or Super Wi-Fi, which functions in the TVWS bandwidth. Any shift away from the Wi-Fi protocol would require retooling of the XG Wi-Fi Gateway with new technology which may be prohibitive due to IP rights or development costs. 2.If a low cost competitor enters the market, Company G would have to spend additional marketing resources defending its market share. Company G would also have to engage in completive pricing to maintain its market position. Lower pricing and increased marketing efforts will have a negative impact on the XG Wi-Fi Gateway’s profits. 3.A security breach could permanently tarnish the XG Wi-Fi Gateway’s reputation. A major flaw or breach could kill the product’s viability in just a few days. Any breach would be an embarrassment to Company G, could result in lower share prices and expose the company to additional liabilities and lawsuits. Marketing Objectives Product Objective Provide our target consumer with an innovated and desirable product that is friendly and enhances their online activities with ease of use, technological compatibility and upgradeability resulting in annual sales of 1.5 million units in the first year, 3 million by the second year and 5 million by the third. Price Objective Pricing for a stand along XG Wi-Fi Gateway will start at $34.99. Company G will also offer up to a 20% savings premium when retailers order, bundle and promote the XG Wi-Fi Gateway with other XG products. Place Objective The XG Wi-Fi Gateway will utilize existing Company G online and retail distribution channels throughout North America and Europe. Additionally, the XG Wi-Fi Gateway will be carried and offered by the 3 leading cable companies in North America when selling optional residential broadband internet services. 100 days post launch, Company G will also introduce the XG Wi-Fi Gateway into AT&T and T-Mobile retail stores and kiosks in North America along with Vodafone retail outlets in the UK and Movistar retail outlets in Spain. Company G will continue to utilize its proprietary predictive algorithms to ensure global product availability. Promotion Objective We expect to increase our target consumer awareness of the XG Wi-Fi Gateway by 25% in the first six months and by 33% by each year post launch. Catching the attentions of our target consume and demonstrating the XG Wi-Fi Gateway’s unique features will be critical to the product’s success. Company G will leverage its name recognition, reputation and media relationships along with its vast distribution channels to ensure the target consumer has ample opportunities to learn about and interact with the XG Wi-Fi Gateway prior to purchase. These Marketing Objectives are crafted to provide the optimal return for all of Company G’s stakeholders. Marketing Strategies Product Strategies †¢Compatibility The XG Wi-Fi Gateway is compatible with all major router equipment sold in North America and Europe. Our target consumer will be assured that The XG Wi-Fi Gateway will work will even previously purchased equipment regardless of the manufacture. †¢Friendly, Ease of Use The XG Wi-Fi Gateway is a plug and forget it device. The software is multi-operating system compatible. The user interface has been extensively reviewed and focuses group tested to ensure an appropriate and intuitive workflow. †¢Longevity, Durability The XG Wi-Fi Gateway hardware has no moving parts and is incased in a durable vinyl covering. The hardware has a life expectancy, with normal use, of 5 to 8 years. Software upgrades are pushed to the device as needed, no interaction is required from the consumer. Given current trends in Wi-Fi technology, Company G expects the software to be compliant with FCC and EU regulators for 10 or more years. Price Strategies †¢Skimming Model Company G will use Skimming Model for the first 100 days. Leading up to The XG Wi-Fi Gateway’s launch, marketing efforts will target the less price sensitive â€Å"early adopters† portion of our consumer group. †¢High-low Pricing High-low pricing will be utilized for the XG Wi-Fi Gateway after 100 days post launch. Special offers will be presented through online and traditional retailers when they bundle other Company G products with the purchase of a The XG Wi-Fi Gateway. Company G will also offer a rebate program in secondary markets coinciding with â€Å"back to school† activities. †¢Psychological Pricing Psychological pricing will be used to have an encouraging psychological influence on our target consumer. The consumer is well educated and well connected and knows what his peers have paid for other similar products. This pricing model will ensure he feels satisfied with the decision leading up to his purchase and comfortable sharing that information with his peer group. Place Strategy †¢Strategic Channel Alliances Company G will utilize strategic channel alliances to get the XG Wi-Fi Gateway in to areas where our target consumers live, work and play. We are partnering with recognized industry leaders to cross promote their compatible products with the XG Wi-Fi Gateway. This strategy allows consumers to see how the product works with other devices and gives them the opportunity to realize an immediate benefit of ownership. †¢Intensive Distribution Model Company G will also unitize an intensive distribution model. We will maximize our current distribution network to deliver the XG Wi-Fi Gateway to all available channels our target consumer may wish to utilize to make a purchase. †¢Pull Strategy Since our consumer desires product specifications in order to make a purchasing decision, Company G will take that â€Å"teaching† opportunity and convert it in to a desire to, at a minimum, interact with the physical product. We will run a campaign to persuade consumers to â€Å"give it a try yourself at your local electronics retailer†. This pull strategy should help Company G entice retailers to provide the XG Wi-Fi Gateway a more prominent position in their outlets as consumers ask to interact with the device. Promotion Strategies †¢Trade Shows Trade Shows are an important and ideal location to introduce the XG Wi-Fi Gateway to our target consumer. He regularly attends trade shows and often shares part of his experience on social media. If our consumer does not attend a show, he often seeks out opinions or stories from friends that have attended. The trade show environment allows us to craft the best possible informational and presentation opportunity outside of the consumer’s own home. This strategy is important because our consumer tends to make multiple electronics purchase within three months after attending a Consumer Electronics Show. †¢Product Placements Seeing the XG Wi-Fi Gateway in use is important to our target consumer. We are identifying their popular movies, television and web series and negotiating subtle placement of the XG Wi-Fi Gateway in to the main story’s setting. Company G used this strategy successfully for several of its mobile products. The overall return for this strategy was better than that of a 30 second commercial buy on a similar type show. Our consumer pays attention to their favorite show and interprets the commercials as interruptions. †¢Trade Allowances Company G will provide advertising and promotion allowances in targeted markets. Trade allowances will be based on a matrix consisting of ratings for the importance of market, the retailer’s foot traffic, sales volume and ad placement and media buy. Retailers can determine how to use the allowance within the terms and conditions of the trade allowance agreement. This strategy demonstrates that Company G values the retailer’s understanding of how to capitalize on the unique marketing challenges in their local market. Tactics and Action Plan Product Action Plan †¢Compatibility oTactic: Test and adjust all XG Wi-Fi Gateway components to ensure the final unit meets all FCC and EU regulations. Test and rate for compatibility against all targeted compatible products. Make adjustments and updates when identified. oDue Date: 6 months before launch then ongoing every 6 months throughout the products life cycle. oResponsible Party: A team made-up of members for the software development group, components and hardware group, competitor intelligence group and the product management team. †¢Friendly, Ease of Use oTactic: Ensure the XG Wi-Fi Gateway is user friendly and offers an intuitive user interface. oDue Date: 9 month ahead of launch. Review will also be conducted before the release of any update that may impact the user interface. oResponsible Party: A team made up of members from market research, software development, public relations and the product management team. †¢Longevity, Durability oTactic: Only high quality components from Company G selected suppliers will be utilized in the manufacturing of the XG Wi-Fi Gateway. All parts are randomly selected for quality assurance and destructive testing throughout the assembly cycle. oDue Date: Continuous once components arrive for assembly. oResponsible Party: Quality control team as well as independent 3rd party auditors. Price Action Plan †¢Skimming Model oTactic: Capitalize and maximize revenue on consumer interest and desire to own a cutting edge product. oDue Date: Initial pricing to be finalized 90 days prior to launch and monitored for the first 100 days post launch oResponsible Party: Financial analysts, accounting, channel marking managers and product management. †¢High-low Pricing oTactic: To maximize the revenue opportunities by providing incentives for retailers and consumers by making special offers by bundling Company G products or offering appropriate rebates. oDue Date: Special pricing, bundling offers and rebate programs will be finalized at launch then reviewed every 3 months. oResponsible Party: Marketing managers, financial analysts, channel marking managers and product managers. †¢Psychological Pricing oTactic: Ensure our target consumer is persuaded that the perceived value is greater than actual retail price. oDue Date: 90 days prior to launch then every 3 months. oResponsible Party: Marketing managers, public relations team, consumer research team, independent 3rd party consumer survey team Place Action Plan †¢Strategic Channel Alliances oTactic: Partner with non-retail partners to introduce the XG Wi-Fi Gateway in unique and impactful locations and situations to our target consumer. oDue Date: 1 year prior to launch then every 3 months. oResponsible Party: Marketing team, channel marking managers and product managers. †¢Intensive Distribution Model oTactic: We will engage all of our distribution and retail partners throughout the entire product cycle. oDue Date: 1 year prior to launch then continuous. oResponsible Party: channel marking managers and distribution management team †¢Pull Strategy oTactic: Entice consumers to ask their local retailers about the XG Wi-Fi Gateway oDue Date:90 days prior to launch then continuously for the first 100 days oResponsible Party: Marketing team and public relations team Promotion Action Plan †¢Trade Shows oTactic: Secure prominent floor space at CESs and Home Shows in major and secondary markets oDue Date:1 Year prior to product launch oResponsible Party: Marketing team, product management team †¢Product Placements oTactic: Identify and secure placement opportunities on targeted media outlets/shows oDue Date: 9 months before launch and through the first year oResponsible Party: Marketing team and media relations team †¢Trade Allowances oTactic: Provide strategic retailers marketing and promotional resources to increase awareness of the XG Wi-Fi Gateway in the local markets they serve. oDue Date: 3 months prior to launch then ongoing. oResponsible Party: Marketing team and channel marking managers Monitoring Procedures To ensure the Product and Marketing Teams meet the XG Wi-Fi Gateway meets Company G’s financial performance goals: Monitoring Activity: Regular review of ongoing product performance and benchmarking. Due Date/Frequency: Weekly meetings.